Negative Option Archives

Navigating the FTC’s Expanding Negative Option Rule: What Business Owners Need to Know

by divi | Apr 15, 2023 | Blog

The Federal Trade Commission (FTC) recently announced its plans to significantly expand the “negative option” rule, potentially impacting a wide array of business-to-business (B2B) and consumer marketing practices. As a business owner, understanding these...

Navigating the FTC’s Expanding Negative Option Rule: What Business Owners Need to Know

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