Focus Law Blog

How to franchise your business. When you decide to become an entrepreneur, this is just the first of many decisions. A very common question is, would it be better to open a business from scratch or buy a franchise? A franchise helps business owners to deliver...

Work with independent contractors on a win-win relationship. Independent contractors are here to stay, and every day, it is even more common to find them as people are increasingly looking for a side hustle. If you are a business owner, most likely, you have been in a...

How to advertise your business. It doesn't matter if you have the best product in the world if nobody knows about it. I am sure you can agree that advertising is a considerable part of a business. Therefore, on this blog, Focus Law will give you some tips on how you...

SMART is the key to success. Have you ever wanted to achieve something in your business but had no idea how to get it? Goals and achievements can seem very far away from us at times. This is why all entrepreneurs should learn how to create SMART goals. SMART is an...

Six Startup expenses that entrepreneurs shouldn't miss. Planning a budget for your business can include the most common things such as your products, your staff, your website, among many others. Make sure you don't miss out on getting the following expenses: Business...

​​How to run your small business like a big business. Small businesses are great, but there are specific steps that business owners should take to transform their small business into a big business after some time. Here are six steps you should take:  Get business...

How to maintain a safe workspace. As the Covid-19 pandemic is starting to ease across the country, many businesses face the challenge of providing a safe space to their community through workspace measures.  Even when the Centers for Disease Control and Occupational...

Why should you care about merchandising? What is merchandising? It's the way products are displayed and portrayed in the store. They may also be stocked next to a mirror with hygienic samples so that customers can try them. The goal of merchandising is twofold:...

Market research is the foundation of any successful business. Market research can help you understand the information you need to improve your business regarding the audience, products, pricing, and even customer relations. Conducting market research may sound...

Do you know what a business buyer persona is? A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona helps you focus your time and efforts on qualified prospects and have a deep understanding of your target audience.  So, how do you...