How to maintain a safe workspace
How to maintain a safe workspace. As the Covid-19 pandemic is starting to ease across the country, many businesses face the challenge of providing a safe space to their community through workspace measures. Even when the Centers for Disease Control and Occupational...
Why should you care about merchandising?
Why should you care about merchandising? What is merchandising? It’s the way products are displayed and portrayed in the store. They may also be stocked next to a mirror with hygienic samples so that customers can try them. The goal of merchandising is twofold:...
Market research is the foundation of any successful business.
Market research is the foundation of any successful business. Market research can help you understand the information you need to improve your business regarding the audience, products, pricing, and even customer relations. Conducting market research may sound...
Do you know what a business buyer persona is?
Do you know what a business buyer persona is? A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona helps you focus your time and efforts on qualified prospects and have a deep understanding of your target audience. So, how do you...
