How to run your small business like a big business.

How to run your small business like a big business.

​​How to run your small business like a big business. Small businesses are great, but there are specific steps that business owners should take to transform their small business into a big business after some time. Here are six steps you should take:  Get business...
How to maintain a safe workspace

How to maintain a safe workspace

How to maintain a safe workspace. As the Covid-19 pandemic is starting to ease across the country, many businesses face the challenge of providing a safe space to their community through workspace measures.  Even when the Centers for Disease Control and Occupational...
Why should you care about merchandising? 

Why should you care about merchandising? 

Why should you care about merchandising? What is merchandising? It’s the way products are displayed and portrayed in the store. They may also be stocked next to a mirror with hygienic samples so that customers can try them. The goal of merchandising is twofold:...
Market research is the foundation of any successful business.

Market research is the foundation of any successful business.

Market research is the foundation of any successful business. Market research can help you understand the information you need to improve your business regarding the audience, products, pricing, and even customer relations. Conducting market research may sound...
Do you know what a business buyer persona is?

Do you know what a business buyer persona is?

Do you know what a business buyer persona is? A buyer persona is a semi-fictional representation of your ideal customer. A buyer persona helps you focus your time and efforts on qualified prospects and have a deep understanding of your target audience.  So, how do you...
Build a stronger mindset

Build a stronger mindset

Build a stronger mindset. A crisis occurs all the time; a perfect example of this is the latest COVID-19 pandemic. During a crisis, maintaining good mental health is a huge challenge, but it can make a difference. Daily routines help build tenacity and resilience to...