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Strengthen your brand identity 

December 06, 2021

Posted in Blog

      Strengthen your brand identity. A brand is one of the most important assets in many companies. A properly constructed brand distinguishes you from your competitors. Therefore, it is important to take a moment and think strategically about the following: why, what, who, where, and how you would like to present your brand.

One of the most common mistakes is branding your name as the first thing you thought of, without doing market research. Therefore, you need to know what your ideal customer wants and what makes your business unique. Answer the questions below to build a strong brand identity for your business:

          Who is your target client?

This question states the premises for your whole brand strategy. For every decision, you should consider what your ideal client is looking for. Consider your ideal client’s likes, dislikes, language, pain points, etc. Take the time to understand what your ideal client is prioritizing. Is it quality? Is it low prices? Understand who your ideal client is. How old are they? What gender do they identify with? What are their hobbies? What are their dreams? How does your brand serve them?

          What problem does your business solve?

A business exists to attend to the needs of its customers. If a company does not meet the needs of a group of people, then the business will fail undoubtedly. Your customers’ needs can be as basic as eating a meal that a restaurant helps to fulfil; or as abstract as feeling pretty, which the makeup industry can fulfil.

Find out what your business solves for your client and how your product or service is different from your competitors’. Remember that being different is not enough – you have to stand out. Give your customers a reason to buy from you and build a relationship with you and your business.

          What kind of personality does your business have?

A brand with personality is an attractive brand. People can relate to a well-defined personality, because they can relate to them on a human level. Archetypes can be beneficial for companies. There are different theories on how many archetypes there are, but we will agree on twelve for this blog’s purpose. Your brand can be a mix of some of the following:

  • The innocent
  • The hero
  • The regular guy
  • The caregiver
  • The creator
  • The explorer
  • The rebel
  • The lover
  • The ruler
  • The jester
  • The magician
  • The sage

How do you want your clients to perceive you? Listening to your clients’ comments is what can give you information about how they feel about your brand. Then think about how you would like to be perceived by them and adjust to that. Hearing your customers is one of the most important tools in your business, not only for brand identity, but also for most strategies.

Once you have worked on your brand identity, make sure you protect your brand and your business. We are an established and growing law firm that specializes in business litigation matters for businesses located in California and Pacific. Call us now for a Strategy Session. We can talk about how we can help you to run your business without worrying about the underlying legal consequences. We can be reached at (714) 415-2007 or reserve your spot by clicking here.